7-8 of April in Samara “Renaissance”-Hotel received the dealer conference that was arranged by Sales and Marketing Department. of GM-Avtovaz . The representatives of 97 dealer centers in Russia participated in the conference.
At the conference Richard Swando, Managing Director of GM-AVTOVAZ, and Jacek Gorski, Managing Director of GM CIS, held speeches and answered a lot of dealers’ questions.
There were several company’s partners invited for the first time: Magram Agency which studies satisfaction level of the customers, advertising Leo Burnett Agency which promotes Chevrolet Viva and Telecontact Company which receives calls on the “hot-line”.
Summarizing up the results of the conference Richard Swando emphasized that “we had the opportunity to share opinions and get feedback. This will help us to be aware and remain competitive on the market. Critics are always positive because it moves to better achievements”.
The participants were pleased by high professionalism of the company managers which was revealed with high organization level and satisfied with actual discussions, information supply and the efficiency of the event.
«Today we step forward on the way to each other», — said Sales and Marketing Director, Konstantin Bayshev. «I hope that our dealer became aware of that we expect from them more initiative to find new approach that will support successful sales of GM-AVTOVAZ product even in hard competitive environment.»