The issue of the action, which was initiated by Marketing Department as competition among official dealers of JV “GM-AVTOVAZ” representing 7 Russian regions from Northern West to Far East, occurred to be very successful.
“Russian Winter” happened as two-stage action. 24 of February, the winners of “Best Salespersons”-title were invited to gala dinner in Togliatti. The winners were handed certificates for receiving motorbikes and digital cameras by Managing Director of CJSC “GM-AVTOVAZ” Richard Swando and Executive Director GM SIC, Warren Brawn. The winners with the highest point rate after both stages who came from Rostov, Tambov, Kirov, Velikij Novgorod, Omsk, Yekaterinburg and Saint Petersburg took part in raffling a snowmobile with trailer. Its happy owner became Dmitriy Seleznev from Yekaterinburg (JSC “AVTOBAHN”).